Welcome! 👋
Ready to align with what makes your brand truly one-of-a-kind?
This tool will guide you through reflective prompts about your story, your values, and your experiences — your voice matters here.
When you're ready, we'll use your answers to generate:
- A Brand Voice Summary
- Launch emails
- Story Starters
- Brand Pillar Prompts
We can also take for granted the things about our training/experience/life path that shaped us because we're so accustomed, we don't see them anymore. This reflection process helps you remember and celebrate just how far you've come.
As I often say, it's okay to brag about the braggables.
This isn't a test. Try to answer in your natural voice—even if it's messy. The more you write like you, the more your content will sound like you. Short answers are okay, but skipping too many questions will result in less accurate, less personalized results.
Would you like to preview tone options before answering questions?
🎨 Which 1 or 2 tone paths feel most aligned with how you want to sound?
Select up to two tones that resonate with you:
Grounded & Bold
Supportive, powerful, emotionally intelligent. Holds space and nudges with love.
Witty & Warm
Conversational, playful, relatable. You'll sound like the coolest friend in the room.
Insightful & Clear
Think mentor energy—articulate, thoughtful, grounded in clarity and purpose.
Direct & Passionate
Gets to the heart of the message. Energizing, activist-forward, motivating.
Soft-Spoken & Soulful
Gentle, nurturing, reflective. Ideal for spiritual or intuitive brands.
Question 1 of 30+
Throwbacks
What are some of the things you experienced early in life/career that point directly to what you're doing now?
What were some things you were focused on as a child/teen/young person that relate to what you do now?
Who were some of your biggest influences? Why?
Specialties
Do you have a specialty or unique training that contributes but isn't part of the "norm"?
Did you have special interests as a young professional that correlate with your current work?
What is something unexpected you've created in your field/industry?
What do people count on you for?
Interrogatives
Think beyond your degrees and certificates (though those have their place here too as long as you mention precisely how it relates to your promised outcomes/deliverables).
What happened, where did you go, who did you meet or speak to that guided you here?
Are there certain books, podcasts, shows that you can't stop recommending to other people? Why?
What are some of the questions people ask you the most? If you were to write a book, what would it be about and who would it be for?
When you think about what you want to accomplish still, who will be your helpers along the way? How will you find them? In what ways will they help you?
Superlatives
What were you voted most likely to be/do as a teen? Does it relate to who/what you are now? How?
If your clients are bragging about you, what are they most likely to be saying?
When your elders/kids brag about you, what do they highlight to their peers?
What do you most want to be known for?
What was inevitable given your experiences and interests?
Perspectives
What about your journey has prepared you to do the work you do with the people you do it for/with? What about your life path has been "out of the norm"? What seems normal to you and not to others?
What will you always believe in even if others around you reject it?
Next Steps
It's a big number of stories I'm asking for here because once we begin reaching beyond what seems obvious to us, that's where the most compelling stories come out. Often it is the things we are most shy about sharing that are the most magnetic. Could you tell the story in a way that allows you to retain a sense of safety while also letting people see what you're on about and fired up about?
What are the things that you wish you had the ovaries to say out loud to any and all who would listen? Are there things you typically hold back?
What do people need to know about you in order to know if you're their person?
Through what lenses did you experience the world?
For the sake of whom do you do your work in the world?
For whom will it matter if you speak up and show up?
Often the parts of your story you feel shy about sharing are the most magnetic to your audience.
Your Brand Messaging Outputs
Based on your reflection, here are your four personalized messaging tools:
1. Brand Voice Summary
2. Story Starters
3. Brand Pillar Prompts
4. Email Swipe Copy